what does crm stand for in recruitment

What Does CRM Stand For in Recruitment?  Recruitment CRM systems are an exceptional solution for any organization that’s looking for the right candidate to fill their desired role. CRM’s provide the user with an entire host of advantages and benefits in recruiting the right employees which, in turn, accelerates the overall recruitment process.

The first ATS (Applicant Tracking Systems) came to the market as static systems of record where candidate info was merely saved as a digital Rolodex.

However, as new technology has come to the market, ATS (Applicant Tracking Systems) has grown into full-blown CRMs for recruiting. A modern ATS, or recruitment CRM, allows users to handle each aspect of the candidate relationship, from initial sourcing to the job providing the stage.

What is Recruitment CRM System?


what is recruitment crm


Recruitment CRM (Candidate Relationship Management) lets you handle all points of staffing and recruiting. You can build and keep relationships with a big pool of candidates and effectively streamline your whole recruiting process.

Why do you need recruiting CRM system?

It is important for a recruiter to create better relationships with each client and candidate in order to keep a business running smoothly. Recruiters can use cloud CRM for hiring managers to:

  • Reduce time to hire by eliminating manual data entry and building proactive hiring pipelines that let you interact with candidates.
  • Build higher candidate relationships, get a holistic view of your jobs, and maintain candidates in the know.
  • Increase productiveness with collaborative hiring. Get fast responses from colleagues utilizing @mentions, add feedback, and hire faster than ever.


When should you use Recruiting CRM system?

How do you know when you need a Recruiting CRM system? If you’re ‘tracking and managing’ through the archaic strategies talked about above, having distinctive issues finding your ideal candidate, or if posting your job advertisements is a time-consuming and arduous process then, yes, you need a Candidate Relationship Management (CRM) System.

What can a Recruitment CRM do for your organization?

You will have access to an unlimited, extensive database that will enable you to build a talented network of candidates that can be accessed from one centralized place.

You may also have a platform that can narrow down candidates and enable you to assess and manage them based on the criteria which are most convenient for you.

The addition of dashboards, analytics, and weekly reports will allow you to measure your efficiency.

The CRM system is designed to make all these options easy to use in order to maximize efficiency and let you handle and control your whole recruitment process in a single compact hub.

Recruitment CRM’s can facilitate any and all hiring processes via their superior workflows utilizing a wide range of features.

These include but are not restricted to, automated emails, pre-employment screenings, candidate background checks, interview scheduling, and the amalgamation and delivery of digital offer letters.

How many times have you had an excellent candidate whom you had been ready to offer a job, just for the offer to be blocked by a rival recruiter who managed to get to them first?

We’ve all heard horror stories like this. This is where recruitment CRM’s come in. With access to a better way of expediting and monitoring your approval process, there will be no need to wait for job offers and offer approvals.

And the need to call, e-mail, and chase up business management for these important approvals will be eradicated.

How is Recruitment CRMs Different from ATS?


how is recruitment crm different from ats

The variations between an ATS (applicant tracking system) and a recruitment CRM system are largely fabricated through aggressive marketing campaigns through the years. In reality, a recruitment CRM is an applicant monitoring system and vice versa. Recently, as new sourcing tools have come to market, they’ve started referring to themselves exclusively as recruitment CRMs. Unfortunately, that is misleading as a result of they often lack the recruiting workflows needed to handle candidate relationships beyond initial sourcing and outreach.

What are the Benefits of a recruitment CRM System?

what are the benefits of a recruitment CRM

1. Attract Top Quality Talent

Employers treat recruitment marketing just like customer marketing, which means they put in the effort to sell candidates on open roles and ensure jobs are posted the place candidates can find them.

A recruitment CRM system will help you digitally retail your open roles and attract high-quality candidates.

One of the most crucial items of a profitable recruitment marketing strategy is a robust career website.

A recruitment CRM system can guarantee you’ve a mobile-optimized, Search engine optimized-friendly career website in place that answers the “What’s in it for me?” query and gets applicants excited to apply to your open roles.

And one other key aspect of attracting top talent is posting open roles throughout a wide range of various channels.

While your career website is the top driver of high-quality talent and eventual hires, a recruitment CRM software can handle your recruitment advertising and marketing budget for you, only investing in job board feeds, social media, and different channels that drive outcomes for you.

2. Keep Candidates Engaged

From the moment candidates apply, a recruitment CRM system will help you retain them engaged and excited about the potential of becoming a member of your workforce.

In addition to speeding up applicant overview time, the right recruitment CRM system will allow you to seamlessly work together with candidates all through the whole hiring process.

For example, candidate text messaging is one recruitment CRM system functionality that makes communication way more seamless.

3. Build Relationships with Potential hires

Your workforce can’t necessarily hire each high-quality applicant who applies to your open roles.

Several elements can go into not necessarily hiring a top-quality candidate, including not having the budget for a hire on the time, selecting between a number of highly qualified candidates, the candidate not being a match for the specific role, or the candidate accepting a role with a special firm, amongst different reasons.

While some candidates will never be a fit for your workforce, chances are you want to stay in contact with others for potential opportunities down the road.

With a recruitment CRM system, you can maintain a network of candidates for future hires.

For example, if a top candidate is a runner-up for one of your open roles and the same role opens again a few months down the road, you can simply pull up his or her credentials out of your recruitment CRM and re-engage.

In such an aggressive hiring market, sometimes talent you’ve already interacted with can be the key to filling your open roles sooner rather than later.





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