CRM system examples are sorted by types, such as normal use, inbound lead management, sales tracking, social monitoring, and a completely integrated system. Most software solutions fall into one or two or multiple CRM system types. For instance, HubSpot CRM is an inbound marketing CRM, but it has common, all-purpose tools as well.
Overall, 74% of businesses using CRM report agree of getting higher customer relationships is a robust marketing weapon.
In the CRM system examples below, you’ll understand how these software systems are categorized in a common manner so that you get to narrow down your options to a specific type that fits your business.
The classification isn’t fixed, however. Instead, many CRM software has various sets of options or regularly introduces new features in order that they can’t be boxed in a single type alone.
What is CRM Software?
Customer relationship management (CRM) is the art of managing good customer relationships and potential customers. It is all about understanding who your prospects and potential prospects are, and nurturing the relationships you’ve with them. It is about figuring out consumer expectations and how you meet or go beyond their expectations.
Why is Customer Relationship Management important(CRM)?
Customer Relationship Management gives you insights into your customers, prospects, and suppliers. You can use this data to establish ache factors, enhance processes, sell more and build customer loyalty.
The aim of utilizing CRM is to enhance and increase a buyer lifecycle, by enhancing relationships, adapting customer retention strategies, and driving sales progress. Managing this cycle can mean the distinction between buyer retention and buyer churn.
Example of CRM By Types
General CRM Systems
Most solutions will fall under basic CRM, offering normal features for contacts and offers. They almost always have plans for small companies, and big enterprises usually adapt to a variety of industries.
When Salesforce began to popularize cloud-hosted CRM within the early 2000s, it established the key CRM features that have become the business benchmark. These Salesforce features are normal right now on top of built-in tools for collaboration, e-mail integration, and communication.
Salesforce CRM System
What could be a better example of a general CRM than the one which began all of it? Salesforce CRM redefined the sales space when it launched a cloud sales system with tools that at the moment have developed into the standard CRM features we talked about above.
Over the years, CRM software program has ballooned with more features as the web, cloud computing, and mobile technologies enhance, and business processes become more integrated. If you want to test its complete function, set you’ll be able to easily join Salesforce free trial.
Salesforce CRM right now is a part of Sales Cloud, the over-arching cloud solution that features AI-powered sales tools, built-in sales workflow management, customized app development for sales, CPQ tools, and data integration with different systems like support, marketing, and e-commerce. You’ll additionally discover built-in or add-on help desk tools, productivity apps, and marketing automation features in this CRM. In short, this CRM adapts horizontally throughout industries and use instances, and is very flexible price-wise.
The bottom line, a common CRM like Salesforce is a wonderful long-term investment, that’s, you get to utilize it for numerous sales and marketing objectives, whether to get more leads, close more deals, shorten sales cycles, or get extra insights out of your sales operations.
Operational CRM System
The operational CRM system streamlines the business process. Apart from the common CRM features, it additionally automates sales, marketing, and services. This CRM captures leads and converts them into contacts by capturing all their details and maintaining the connection all through the customer lifecycle. CRM has been proven to increase conversion rates.
NetSuite CRM System By Oracle
With NetSuite, you receive a continuous stream of data from all factors of the customer lifecycle, allowing you to deliver a tailored customer experience, all the way from lead generation to fulfillment and post-sales support.
You can try all its premium features for free if you join NetSuite free trial.
Inbound CRM System
Some CRM systems can be categorized by their specific thrust towards the primary function, like promoting inbound marketing or the standard sales-stage strategy. While these CRMs additionally provide normal options and adapt to horizontal makes use of, the distributors position their product along with specific expertise or thought leadership.
Hubspot CRM System
HubSpot CRM system is a leader in inbound marketing using content to pull prospects in (as opposed to promoting, which pushes your brand out to a target market).
A prolific content publisher, HubSpot offered its own marketing model as the better approach within the digital space, utilizing its own experience as a case. One of its strongest pull methods is providing free tools, and that is where HubSpot CRM is coming from.
The Hubspot CRM is 100% free for small businesses. It is not a free trial or freemium with a restricted function set to tease you into a premium plan. You get the entire thing at no cost.
And like all premium CRM, its function set is strong. The app has an offers pipeline that will help you visualize your entire sales funnel.
You can sort deals by value, name, stage, or personalized filter. The deals are bi-directionally related to contact management. Any update from both ends is synced, providing you with the latest customer information.
The app can capture customer interactions in your e-mail (it has good integration with Gmail and Outlook), social media, phone, and website channels, and automatically updates related leads, deals, and contacts.
Integrated CRM System
The typical tech setup of how marketing, sales, and support cooperate goes like this: leads from marketing software, which handles campaigns, are certified and fed into the CRM. The CRM converts them into gained prospects. Post-sale complaints are then handled by one other software, an assist desk app. These three apps are intently integrated however are often sold separately.
However, some CRMs today evolve right into a platform that totally integrates the three features in a single place. Inside the system, marketing can launch e-mail campaigns; sales can follow up deals through phone, chat, or e-mail, while support can answer tickets. This is an example of a completely integrated CRM.
Freshworks CRM System
Freshworks CRM system is an advanced platform that integrates sales, marketing, and CRM actions into one system. Using the platform, advertising and marketing teams can gain insights into personalizing the client journey to handle pain factors, whereas sales teams get quick access to sales-ready prospects to close these deals. Keeping prospects engaged is simple, too, by Freshworks CRM’s multichannel capabilities.
The platform provides various powerful options that profit both sales and marketing groups. Managers can create tasks, reminders, and appointments to make sure that customers transfer by the sales or marketing pipeline at the right time. Automated workflows and sales action sequences additionally reduce the need for manual input and assist teams to focus on more important tasks.
Sales CRM System
You would assume that CRM, being a sales tool, is all about selling. But selling today is more complicated and requires closer cooperation with management, advertising and marketing, support, and different departments to handle customer experience throughout the buying levels. The result’s strong CRMs like Salesforce and HubSpot that try to cover all customer-facing processes in your operation.
Some vendors stick with the selling proposition, and these are ideal in case your revenues come primarily from the skill of your top sales reps. But of course, you’ll need to come up with an effective sales process to optimize your use of CRM.
Pipedrive CRM System
Pipedrive’s CRM system focuses on the features of the sales rep. And what tool do sales reps use? The sales pipeline.
It is Pipedrive’s banner function and where its different tools join. It is a clear visual interface that provides sales reps the entire picture: deal owner, deal value, activities, action to be taken, bottleneck challenge, close probability, and more. The pipeline is based on sales levels that your team can customize to follow contacts from the result in a deal with won. It includes a smart filter for stats that matter to the health of your sales like conversion rate, win-loss ratio, and best performers.
You can try all its options for free if you join a Pipedrive free trial.
With a clear picture of the different CRM Systems types, it’s easier to gauge now a software solution for its value proposition and not for a function it isn’t designed for. You’ll also have a more significant way to evaluate products.
Still, if you dig deeper into our list, you can find that HubSpot CRM is the perfect CRM system of its kind. It’s free, lightweight, and can integrate with its different sister products to expand your reach. It can do everything that its rivals can do, all while being completely free. If you want to know more about the features, you can simply join HubSpot CRM free trial.
That said, if you’re ready to match products, you can read this list of the perfect 20 CRM solutions to fast-track your product analysis.